Starbucks Apologizes Over Viral Bearista Cup Demand
Starbucks addressed the disappointment among fans after the bear-shaped holiday cup sold out instantly on November 6 across the United States. Loyal customers who missed out expressed frustration online, prompting the company to respond publicly.
“The excitement for our merchandise exceeded even our biggest expectations," Starbucks told People in November. “Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.”
The Seattle-based chain apologized to customers who were eager to get the 20-ounce bear-shaped iced coffee glass featuring a green-and-white reusable straw and a green Starbucks beanie. Starbucks did not disclose production numbers or confirm if the item would be restocked.
“We understand many customers were excited about the Bearista cup and apologize for the disappointment this may have caused.”
Starbucks added that there will be “more exciting merchandise coming this holiday season.” Prior to the apology, many customers voiced their frustration in comments on the company’s November 5 promotional video for the cup.
Starbucks clearly underestimated the demand, resulting in rapid sellouts and widespread disappointment among fans.
Author’s summary: Starbucks apologized for the rapid sellout of its popular Bearista cup after fans voiced frustration, promising more holiday merchandise soon.