Starbucks Responds to Demand for Bearista Cold Cups
Starbucks released its latest holiday merchandise on November 6, featuring the Bearista Cold Cup, a 20-ounce tumbler shaped like a bear. The cup is clear with a lid and straw designed to look like a green beanie perched on the bear’s head, reflecting the brand's signature colors.
When Starbucks unveiled the Bearista cup on Instagram on November 5, it quickly generated excitement among fans. However, many customers reported that the cup sold out almost immediately, with some stating that stores only received one or two units each.
Customer Reactions to Limited Stock
Many Starbucks enthusiasts expressed frustration on social media, highlighting the scarcity of the Bearista cups. Some pointed out that baristas appeared to be able to purchase the cups before customers could, increasing dissatisfaction about availability.
“Not cool marketing Starbucks to only have 1-2 at each store and allow your baristas to buy them before customers. You should have had additional stock for your baristas and at least 10-20 for each store,”
“Our local store received ONE,”
“Why are you even marketing this?”
Customers criticized the limited quantity and questioned the marketing strategy behind the release.
Starbucks' Takeaway
The company has acknowledged the frenzy and scarcity, addressing concerns as it navigates demand for its popular seasonal products.
Summary: Starbucks’ Bearista Cold Cup sparked immediate sellouts and mixed reactions due to limited availability, leading to customer complaints about stock and purchasing priority.