Zalando and DFB Begin a Five-Year Partnership Merging Fashion, Lifestyle, and Football
Berlin, 6 November 2025 – Zalando, a leading European fashion and lifestyle platform, announced a five-year strategic partnership with the German Football Federation (DFB). The collaboration positions Zalando as a main partner for DFB’s Men's, Women's, and Youth teams until 2030.
With more than eight million members, the DFB is recognized as the largest national sports association globally. This partnership strengthens Zalando’s presence within the football community and supports its ambition to reinforce its identity as a lifestyle destination.
The alliance grants Zalando exclusive marketing and activation rights, opening new opportunities for football fans in Germany and beyond to engage with the brand. The relationship highlights Zalando’s commitment to uniting sports enthusiasm with modern fashion culture.
Key Aspects of the Partnership
- A wide range of marketing and activation rights for Zalando.
- Collaborations involving DFB’s Men's, Women's, and Youth teams.
- Initiatives connecting football and fashion communities.
“Football is about more than just the game; it’s about style, confidence, and attitude that create icons beyond the pitch.”
The official campaign launching the partnership underscores how style in football extends far beyond performance—it is a cultural expression shared by fans and players alike.
About Zalando
Zalando SE is Europe’s leading online platform for fashion and lifestyle, dedicated to connecting consumers and brands through unique digital experiences and creative partnerships.
Author’s summary: Zalando and the DFB have entered a five-year deal uniting fashion with football, aiming to elevate the sport’s cultural identity and expand Zalando’s lifestyle influence.