Lorraine Kelly Criticizes John Lewis Christmas Advert
ITV presenter Lorraine Kelly shared her thoughts on the new John Lewis Christmas advert, expressing disappointment with the festive clip during her live broadcast.
Overview of the Advert
The advert features a father receiving a nostalgic gift from his teenage son—a vinyl record of Alison Limerick's 1990s hit "Where Love Lives." The father is taken back to his youth, reliving his son's early experiences before the advert ends with the tagline: "If you can’t find the words, find the gift."
Lorraine Kelly's Reaction
"The countdown to Christmas is officially on. We are revealing the inspiration behind John Lewis' emotional festive advert."
Despite introducing the ad positively, Lorraine soon expressed frustration, saying:
"When are they going to do one that's just happy and lovely and celebratory but there you go."
Later in the show, she added:
"We were saying it's the music that gets to you. Wasn't very Christmassy I have to say. I want jingle bells, I want Santa, I want Rudolph, I want noise, I want happiness."
She also noted the timing, commenting:
"It's a bit too soon. Get November 5th, Bonfire Night, out of the way. It's a bit too soon."
Audience Response
Others echoed Lorraine's sentiments, criticizing the advert as "boring" and lacking the traditional Christmas spirit.
Summary: Lorraine Kelly criticized the John Lewis Christmas advert for lacking festive cheer and traditional holiday elements, reflecting a growing viewer desire for more joyful and celebratory holiday ads.