Nissan Establishes First Joint-Venture Import-Export Company in China
Japanese automaker Nissan has officially launched Nissan Import & Export (Guangzhou) Co., Ltd., announced during the China International Import Expo. This marks the first joint-venture vehicle import-export firm created by a foreign automaker in China.
Company Details and Investment
- The joint venture has a registered capital of RMB 1 billion (approximately $138 million).
- Nissan China Investment holds RMB 600 million of this capital.
- Dongfeng Motor Group contributes RMB 400 million.
Export Models and Strategic Goals
The company’s initial export lineup will feature the Dongfeng Nissan N7 and the Frontier Pro PHEV, both developed locally in China.
Nissan described this initiative as a crucial component of its “in China, for China, to the world” strategy, marking a new stage of local growth aimed at supporting global markets.
This joint venture represents a significant advancement in Nissan's efforts to deepen its local presence while expanding its international reach through China.
Author's summary: Nissan's new joint venture in China pioneers foreign automaker-led vehicle import-export, boosting local development and global market outreach.