Government to Introduce Local Content Obligation for Streaming Services
Nearly eighteen months after the initial deadline, the Federal Government is finally advancing with plans to require streaming platforms to support Australian content. Legislation is set to be presented in parliament mandating that streaming providers with over one million Australian subscribers allocate at least 10 percent of their total local spending—or 7.5 percent of their revenue—toward new local productions.
Background on Policy and Consultations
The initiative follows Arts Minister Tony Burke’s earlier announcement of a July 1, 2024 deadline under the National Cultural Policy. This proposal triggered broad consultations involving streaming companies, broadcasters, and creative industry guilds. By late 2023, the government was seeking industry feedback on two potential models: one based on revenue and the other on expenditure.
Delays and Contributing Factors
Despite support from a Senate committee recommending the introduction of quotas as a priority, the planned timeline was missed. Analysts cite the Australia–United States Free Trade Agreement (AUSFTA) as a key factor contributing to the delay.
Public and Political Response
Zali Steggall, an independent MP, recently brought renewed attention to the issue in parliament by presenting the Change.org petition titled “Save Australian Stories.”
Summary
The new measure is designed to strengthen Australia’s screen industry by requiring major streaming platforms to reinvest a portion of their earnings into original local storytelling and educational content.
Author’s Summary: The Australian government will require major streaming services to dedicate part of their revenue to domestic creative content, boosting local storytelling and industry growth.