Elf Beauty Sales Rise 14% in Q2, Boosted by Rhode Acquisition
Elf Beauty reported a 14% increase in net sales year-on-year, reaching $343.9 million in the second quarter of fiscal 2026. This quarter marks the first to include results from Rhode, which Elf acquired just before its Q1 earnings in August.
“Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters,” said Tarang Amin, Elf Beauty chair and CEO. “We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us.”
Regional Revenue Growth
- US revenues increased by 18% in Q2
- International revenues grew by 2%
Rhode Brand Performance
CFO Mandy Fields highlighted Rhode’s strong performance and its Sephora North America launch as a major success.
“The launch was by far the second best launch they’ve had in North America, which is incredible to see,” said Fields. “Rhode continues to have momentum behind it.”
Elf expects Rhode to contribute $200 million in net sales this year from August through March. On an annual basis, the company anticipates Rhode will hit $300 million for fiscal year 2026, representing 40% year-over-year growth.
Financial Outlook
CFO Mandy Fields also noted that Hailey Bieber’s beauty brand is on track to reach $300 million in annual sales.
Summary: Elf Beauty continues to drive strong growth, with Rhode’s Sephora launch fueling significant market share gains and expected impressive sales increases this fiscal year.