Hailey Bieber's Rhode Debuts the 2025 Birthday Edit

Hailey Bieber's Rhode Debuts the 2025 Birthday Edit

Rhode is celebrating Hailey Bieber’s upcoming birthday with the launch of a festive, limited-edition collection inspired by her favorite products. The collection, called Birthday Edit, will debut ahead of her November 22 celebration.

What’s in the Birthday Edit

All items in the Birthday Edit will be available for purchase in November, offering fans a stylish and practical way to join the celebration.

Building on Rhode’s Recent Success

The Birthday Edit follows Rhode’s latest addition to its skincare line, the Peptide Eye Prep. These $25 hydrogel eye patches are designed to refresh and brighten the under-eye area both morning and night.

“The formula uses a coffee bean-derived antioxidant, sodium PCA, glycerin, and a terapeptide,”

According to Rhode, the Peptide Eye Prep helps reduce puffiness, target dark circles, and smooth fine lines with a natural cooling and tightening effect, even without refrigeration. The patches are available in the brand’s official logo print and a signature “r” design.

Author’s Summary

Rhode’s 2025 Birthday Edit blends Hailey Bieber’s signature favorites with new scents and designs, reflecting her personal style while expanding the brand’s limited-edition lineup.

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WWD WWD — 2025-11-06