Canada Soccer and Infinity Announce Music Ambassadors and Perfect Pitch Contributors
Alessia Cara, Charlotte Cardin, Loud Luxury, Nelly Furtado, The Tragically Hip, and Zeds Dead have joined forces under the leadership of Grammy-winning producer Boi-1da. Spearheaded by executive producer Boi-1da, the Perfect Pitch project has been developing over recent months, blending diverse genres, cultures, and communities that represent modern Canada.
About the Perfect Pitch Album
The album, planned for release before the next summer's FIFA World Cup, will feature original songs, re-imagined tracks, and unique collaborations among some of Canada's most renowned artists.
Infinity & Canada Soccer Partnership
Infinity & aims to enhance cross-promotion and activation opportunities on major entertainment and cultural platforms worldwide. This collaboration will support raising Canada Soccer’s brand beyond sports and benefit the Canada Soccer Foundation.
Philanthropic Goals of Perfect Pitch
Perfect Pitch is a charitable initiative dedicated to the Canada Soccer Foundation. It supports programs that empower youth, reduce participation barriers, and strengthen Canada’s National Teams internationally.
Future Announcements
Additional artists, song releases, and activation details will be revealed in the coming months by Canada Soccer and Infinity.
About Infinity
Based in Toronto and operating globally, Infinity is a full-service music and entertainment company specializing in project management, record label services, talent management, and strategic partnerships. Infinity collaborates with artists, brands, and organizations to realize creative visions and drive impactful results worldwide.
"Perfect Pitch has taken shape over the past several months, bringing together a powerful blend of genres, cultures, and communities that reflect the diverse fabric of Canada today." — Boi-1da
"Perfect Pitch is a philanthropic initiative that will benefit the Canada Soccer Foundation, supporting programs that empower youth, remove barriers to participation, and strengthen Canada’s National Teams on the world stage."
Author's summary: The Perfect Pitch project unites Canadian artists under Boi-1da's leadership to create a philanthropic album supporting youth empowerment and national soccer development through Canada Soccer Foundation.