Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
The People’s Postcode Lottery returns this Christmas with its largest-ever multi-channel campaign. The festive TV ad, directed by Vince Peone through The Gate and crafted in-house by the lottery, features celebrities Davina McCall, Emma Willis, and Mike Wedderburn spreading seasonal cheer.
They share exciting news about the brand’s biggest prize pot to date, amounting to £38.2 million. A standout moment includes Fred Sirieix making a dramatic entrance by skydiving from the lottery’s iconic red blimp, asking viewers:
“Could your door be the winning one?”
He also reminds viewers to sign up before midnight on Sunday, 30 November.
Campaign Highlights and Broadcast Strategy
- The campaign ramps up its audio-visual activity the weekend before the sign-up deadline.
- People’s Postcode Lottery hijacks broadcaster continuity segments with tailored voiceover messages surrounding popular ITV and Channel 4 shows like Gogglebox and I’m A Celebrity.
- To expand its reach beyond television screens, the lottery partners with Goalhanger Podcasts to feature the campaign in the widely listened to The Rest Is podcast series.
This integrated approach strengthens the lottery's seasonal presence across multiple platforms.
Summary: The People’s Postcode Lottery’s festive campaign combines daring stunts and multi-platform media to promote its record £38.2 million prize pot and encourage sign-ups before the deadline.
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