Watch out for these dodgy Black Friday sale tactics
The Australian Competition and Consumer Commission (ACCC) has highlighted common traps to watch for during Black Friday sales. This year’s retail event is expected to set new records in Australia, with Western Australia predicted to experience the highest spending surge.
Key warnings from the ACCC
- False urgency: Phrases like “three days only” and countdown timers often don't reflect the real sale period.
- Misleading sale claims: Advertisements that promise store-wide or site-wide discounts may actually exclude many products.
- Hidden conditions: Fine print or disclaimers might limit headline offers, such as member-only deals or excluded product ranges.
- Ambiguous discounts: Sales showing “up to X per cent off” may not clearly display the “up to” disclaimer, or only few products meet the maximum discount.
ACCC enforcement actions
The consumer watchdog is conducting a “sweep” to identify deceptive or misleading advertising practices during the sales event.
“We are focusing on ensuring that sales claims are accurate, and disclaimers are clear and not hidden,” said a representative of the ACCC.
Market outlook
The Australian Retail Association projects a record $6.8 billion in spending over the Black Friday weekend this year, marking a four percent increase from last year.
This surge emphasizes the importance of consumer vigilance amid aggressive marketing.
Author's summary: The ACCC warns shoppers to be cautious of misleading Black Friday sales tactics as Australia's biggest shopping weekend approaches, with record spending expected.