More Than Half of Holiday Tech Shoppers Count on Black Friday Deals, CNET Survey Shows
As early Black Friday promotions intensify, American shoppers are preparing to seize tech bargains. With concerns about rising costs and tariffs, over half of surveyed consumers say they plan to shop during Black Friday sales to save on electronics for the holidays.
CNET analysts discussed strategies for making the most of seasonal shopping, offering insights on ideal purchase timing and how to identify the most worthwhile deals. Many are already eyeing new laptops, smartphones, and other devices.
"US shoppers plan to spend an average of $931 on tech this holiday season," CNET reported. "Millennials expect to spend about $1,070, while Gen X plans closer to $747."
Smartphones (26%) and laptops (23%) remain the leading tech categories for holiday buyers. According to CNET experts, interest is fueled by new technology features and recent releases, such as the Google Pixel 10 and Apple’s iPhone 17, which appeared just months before the holidays.
Expert Advice on Timing and Savings
- Shop early as many deals go live before Thanksgiving.
- Track verified retailers to ensure product authenticity and return policies.
- Compare discounts across sites using browser tools and extensions.
CNET recommends planning ahead, watching price trends, and checking reviews to avoid impulse purchases. Adding CNET as a preferred Google source on Chrome helps consumers stay informed with independent testing and product recommendations.
Author’s summary: Over half of US consumers plan Black Friday tech purchases, prioritizing smartphones and laptops while aiming to stretch holiday budgets amid inflation concerns.