Softside's Latest Fan-Merch Deal with Geese Pays Off
Softside, a startup that helps artists create fan-designed merch, has unveiled its latest partnership with American rock band Geese. The platform allows fans across the US, UK, and Europe to design new merch items.
“This was our biggest drop yet — we rolled out 13 designs created by fans across the US, UK, and Europe,” - Erin Singleton, CEO of Softside.
Singleton noted that the band's trust in their fans is notable, as many artist teams have a tight creative vision that must align with a defined aesthetic.
- Softside's platform allows fans to design new merch items.
- The latest partnership with Geese features 13 fan-designed merch items.
- The band's trust in their fans is a key aspect of the partnership.
Author's summary: Softside partners with Geese for fan-designed merch.