Breaking the Saturation Barrier in iGaming
The iGaming industry is experiencing rapid growth, with the global market value increasing from $85.6 billion in 2023 to nearly $97 billion in 2024, a 13% leap in a single year.
However, this growth also means increased saturation, making it harder for individual apps to stand out and claim their share of the market.
Growth doesn’t just mean opportunity.
The industry's surge is evident, with revenue increasing by 32% year-on-year in Q2 2025.
- Multiple brands offer identical products, making it difficult to differentiate.
- The market is flooded with similar promotions, such as free spins.
To succeed in this saturated market, finding effective strategies is crucial.
Author's summary: iGaming growth brings opportunities and challenges.