Get Britain Reading Campaign
The UK is facing a reading crisis, prompting The Sunday Times to launch a campaign to Get Britain Reading.
Reading for pleasure has numerous benefits for both children and adults, including improved mental health and life outcomes.
- The proportion of children who never read for enjoyment is rising across every age bracket, according to the National Literacy Trust.
- One in five children aged 11 to 13 never pick up a book voluntarily.
- Parents are reading less frequently to their children and no longer model reading at home.
Reading for pleasure can be a silver bullet for better life outcomes and is a powerful tool that can transform lives.
The Sunday Times' campaign aims to address this issue and promote reading habits among children and adults.
Author's summary: The Sunday Times launches Get Britain Reading campaign.