Beauty mogul Kylie Jenner has announced her latest makeup collection, set to drop on October 18. The King Kylie collection is a nostalgic tribute to the brand's 10-year anniversary, specifically referencing her edgy "King Kylie" era from the mid-2010s.
"TOMORROW … ON SNAPCHAT @ KING KYLIE"
Jenner's announcement is a nod to her past promotional strategies, where she would candidly promote her products on Snapchat.
Authoritative summary: Kylie Jenner launches King Kylie makeup collection.