We Need To Talk About The Lore Behind Kylie Jenner's King Kylie Makeup Collection

Kylie Jenner's King Kylie Makeup Collection: A Nod to the Past

Beauty mogul Kylie Jenner has announced her latest makeup collection, set to drop on October 18. The King Kylie collection is a nostalgic tribute to the brand's 10-year anniversary, specifically referencing her edgy "King Kylie" era from the mid-2010s.

"TOMORROW … ON SNAPCHAT @ KING KYLIE"

Jenner's announcement is a nod to her past promotional strategies, where she would candidly promote her products on Snapchat.

Authoritative summary: Kylie Jenner launches King Kylie makeup collection.

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Her Campus Her Campus — 2025-10-14