AI awareness around the world

AI Awareness Around the World

A median of 34% of adults in 25 countries have heard a lot about AI, with frequent internet users and younger people among the likeliest to say so.

The share of adults who have heard or read a lot about AI varies widely by country. In Europe, for example, 52% of adults in France report a high level of awareness, compared with 30% in Spain.

Across all the countries included in the survey, the level of awareness ranges from as many as 53% in Japan to as few as 12% in Kenya.

Overall, most people in these countries have heard at least a little about the technology. People in wealthier countries tend to be more likely than those in less wealthy countries to have heard or read a lot about AI.

For instance, in the U.S., where GDP per capita is about $86,000, 47% of adults have heard a lot about AI, whereas in Kenya, where GDP per capita is about $2,200, only 12% of adults say they have heard a lot about AI.

Author's summary: AI awareness varies globally, with 34% of adults in 25 countries having heard a lot about it.

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Pew Research Center Pew Research Center — 2025-10-15