Represent’s lessons from scaling a brand into a legacy

Represent's Lessons from Scaling a Brand into a Legacy

Stefan Lewis, chief digital officer at Represent, shared the brand's journey at the Drapers Inner Circle Summit in London.

From a small graphic design project founded by two brothers, Represent has grown into a globally recognised label.

Speaking at Drapers Inner Circle Summit, Stefan Lewis reflected on the key strategies and lessons that have shaped Represent's growth.

Author's summary: Represent shares its growth journey.

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Drapers Drapers — 2025-10-15