The SKIMS Pubic Hair Underwear Has The Internet Collectively Losing It

The SKIMS Pubic Hair Underwear Has The Internet Collectively Losing It

Kim Kardashian is testing the waters at a new level with her latest SKIMS product, “The Ultimate Bush,” and the internet is … confused.

The pubic hair underwear, priced at $32, comes in 12 different colors in sizes XXS to 4X, with hair texture options ranging from Black Curly to Ginger Straight.

Despite the bold concept, all colors and sizes sold out within hours of the launch. Described on the SKIMS website as their “most daring panty yet,” the thong is “hand-made in a super sheer, stretch mesh.”

“With our daring new Faux Hair Panty, your carpet can be whatever color you want it to be.”

SKIMS announced the Faux Hair Micro String Thong drop on Oct. 14 with a playful, 1970s game-show-style Instagram Reel.

The idea, according to the brand, is that wearers can change up textures and shades to suit their mood or outfit — essentially making pubic hair a fashion accessory.

Author's summary: Kim Kardashian's new SKIMS product sparks confusion online.

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Her Campus Her Campus — 2025-10-15