Albertsons Aims for 30% Private Label Penetration
Albertsons' own brands are crucial in connecting with value-focused shoppers and boosting long-term profitability, according to CEO Susan Morris.
Albertsons believes its private label sales will expand to account for as much as 30% of its business as the supermarket operator continues to take steps to connect with price-focused shoppers.
The company saw unit sales growth in its own brands portfolio during its latest fiscal quarter, driven by new products in multiple categories that deliver exceptional value to customers.
CEO Susan Morris stated that Albertsons continues to invest through a balanced approach of enhanced loyalty, personalized promotions, competitive pricing, and vendor funding.
Author's summary: Albertsons targets 30% private label sales.
- Private label sales to account for 30% of business
- Own brands drive unit sales growth
- Investments in loyalty, promotions, and pricing