‘It’s supposed to be big’: Can Victoria’s Secret crack the fashion show formula?

Victoria's Secret Fashion Show Returns

The Victoria's Secret fashion show is back for the second time after its relaunch, promising to bring back the glitz and glam of the old format.

In a cultural context where fashion is becoming more conservative and body ideals are shifting, the show's return raises questions about its place in the industry.

It's supposed to be big

The brand's decision to stage a show in 2025 was uncertain, but internally, there was no doubt about going forward.

Author's Summary

Victoria's Secret fashion show returns with a revamped format.

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Vogue Business Vogue Business — 2025-10-15