Who Won Fashion Month SS26 on Social Media?
While creative director debuts made headlines, brands tapping into fandoms and cultural crossovers gained real online traction.
Big-name celebrities drove the bulk of social engagement from the Spring/Summer 2026 shows, with brands prioritizing talent trends.
- Thai actors
- TV stars like Christopher Briney from The Summer I Turned Pretty
- Long-term brand ambassadors from Hollywood and K-pop
These strategies helped brands of all sizes drive global reach and high engagement, with SS26 generating $881.
Brands are tapping into talent trends to drive global reach and high engagement.
Author's summary: Brands leveraged celebrities and cultural crossovers for online traction.