The American Professional Classic Collection Showcases Fender's Inner Conflict
Fender's new American Professional Classic collection demonstrates why the brand’s internal struggle remains one worth having.
Published: 15 Oct 2025|Last Updated: 16 Oct 2025
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I’ve just spent a week in Tokyo with Fender for its Fender Experience 2025 event: an open-to-the-public celebration of music, design, and artistry, featuring workshops and performances alongside instrument launches like the impressively out there Godzilla collection.
Something that struck me as I wandered around the enormous Fender Flagship Tokyo store, inspecting countless variations of the firm’s iconic instruments across its four floors, is the conflict that’s an intrinsic part of Fender’s identity.
Author's summary: Fender's American Professional Classic collection showcases the brand's internal conflict.