Telstra Launches New In-House Agency Roam
Telstra has announced the launch of its new in-house creative agency, Roam, describing itself as
“creative outsiders on the inside”.
According to the agency, this means they have
“roamed through agencies big and small, design shops, and global networks and brought all that experience in-house”, allowing them to
“move at the speed of culture, spot opportunities where others don’t and make work that actually lands”.
- The agency is led by Gemma Poesaste, Head of In-House Agency.
- A short animated film introducing a new brand mascot “Roamy” was produced in partnership with Mighty Nice Sydney and Electric Sheep Music.
Author's summary: Telstra launches in-house agency Roam.