Demand for Fruit Beer Surges
The fruit beer segment has seen significant growth in the on-trade and shows no signs of slowing down.
Mirroring the popularity of tropical IPAs and other flavour-led drinks, the fruit beer segment has found fertile ground with pubgoers drawn to drinks that deliver refreshment and novelty.
- Volume share of total on-trade beer has grown by 0.4% over the past year.
- Sales by volume per hectolitre have surged 21.8% to 62,886.
- Value sales climbed 26.1% to £71m.
“People are really choosing these,” CGA by NIQ client director Chris Sterling said. “They are a real profit driver and generator so having some kind of fruit beer offering is great.
Author's summary: Fruit beer demand increases with 26.1% value sales growth.