Sam Fender Wins Mercury Award in Picante Fit
Sam Fender, a 31-year-old musician from North Shields, won the Mercury Award at the Utilita Arena in Newcastle for his album "People Watching".
Fender wore a Picante 'Vintage Porter' T-shirt, designed by a fellow northerner from Manchester, on the red carpet. The T-shirt features the Picante logo on the front and a small design on the back, and is priced at £80.
Being northern is something of a point of pride.
Fender's choice of outfit reflects his pride in his northern roots and his long-time fandom of the Picante brand.
Author's summary: Sam Fender wins Mercury Award in Picante outfit.