Cava Ties Gaming Culture to Loyalty Rewards with Clix Collaboration
Cava has partnered with pro Fortnite player Clix to drive engagement with its revamped loyalty program through the Cava Pass Challenge.
The campaign aims to attract video game fans and generate traction for the Mediterranean bowl purveyor's overhauled loyalty program, which features three tiers: Sea, Sand, and Sun.
Gamers have evolved from a niche subculture into a dominant pop cultural force, with elements of gaming increasingly bleeding into marketing strategies.
- Partnership with pro Fortnite player Clix
- Cava Pass Challenge to drive loyalty program engagement
- Three-tier loyalty program: Sea, Sand, and Sun
Author's summary: Cava partners with gamer Clix to boost loyalty with Fortnite fans.