Taylor Swift Inspires $2M Fundraiser for Sea Otters
The Monterey Bay Aquarium has raised over $2 million for sea otter conservation in just two days after Taylor Swift wore a vintage aquarium shirt.
Taylor Swift wore a vintage Monterey Bay Aquarium otter conservation T-shirt in a release party movie for her new album, sparking a quest among her fans to buy the shirt, which was last produced in the 1990s.
- The aquarium was flooded with calls about buying the T-shirt, which features two otters floating on their backs.
- The aquarium decided to re-release the garment as part of a special campaign to raise $1.3 million, a nod to Swift's favorite number, according to Liz MacDonald, the aquarium's director of content strategy.
The campaign was inspired by Taylor Swift's influence and her fans' enthusiasm for the vintage shirt.
Author's summary: Taylor Swift's vintage shirt sparks $2M fundraiser.