Piyush Pandey: The Maestro of Indian Advertising
Piyush Pandey, a renowned advertising expert, passed away on October 24, 2025, after a brief illness.
He was known for transforming brands into cultural icons through his storytelling, inspiring a generation of advertisers. Pandey redefined advertising in India by making Hindi mainstream and incorporating humor into his campaigns, breaking away from the traditional English-dominated approach.
Piyush was more than a creative genius; he was a cultural ambassador who brought India’s stories to life in a way that the world could respect and appreciate. We have lost a true legend.
Sir Martin Sorrell, founder of WPP, paid tribute to Pandey's contributions, expressing profound sadness at his passing. The news sent shockwaves through the advertising community, with industry leaders, colleagues, and admirers mourning the loss of a creative visionary.
Pandey joined Ogilvy India in the early 80s and stayed with the company for over four decades, leaving a lasting impact on the advertising industry.
Author's summary: Piyush Pandey revolutionized Indian advertising with his unique approach.