Still storing tomatoes in the fridge? Here’s why it’s a big mistake

The Mistake of Storing Tomatoes in the Fridge

Storing tomatoes in the fridge can be a big mistake, as it can cause them to lose their flavor and texture. When you buy a bag of glossy tomatoes and put them in the fridge to keep them fresh, they can end up tasting flat and watery after a few days.

This happens because the cold temperature steals the characteristics that make a tomato a tomato, including its sunshine smell, snap, and juice. Tomatoes are not just sweet and tangy, but they also smell like sunshine, grass, and subtle spice.

Lowering the temperature switches off the fruit's aroma-building machinery. Beneath 10°C, tomatoes start to sulk.

The fix is simpler than you think, and it's worth reconsidering how you store your tomatoes to preserve their flavor and texture.

Author's summary: Don't store tomatoes in the fridge to keep them fresh.

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sofeminine sofeminine — 2025-10-25