Adopting Consciousness Research to Foster Sustainable Change
Jean Garner Stead from East Tennessee State University discusses the science that changes everything for CEOs, fostering sustainable change.
The CEO's dilemma has never been starker. Despite unprecedented resources, we're creating global crises – accelerating climate change, widening inequality, and collapsing ecosystems – while traditional business strategy frameworks fail to address these interconnected challenges.
These frameworks assume businesses operate separately from the social and ecological systems that sustain them. Groundbreaking consciousness research is shattering this illusion – and the materialist assumptions underlying our entire economic system – offering a scientific foundation for Sustainable Strategic Management (SSM) based on the core value of oneness.
For decades, mainstream science operated under materialist dualism – consciousness is brain-produced, mind emerges from matter, and businesses exist separately from social-ecological systems.
Consciousness research is shattering the illusion that businesses operate separately from social and ecological systems.
Author's summary: Consciousness research fosters sustainable change.