Reimagining Nail Care: Turning Self-Care Into an Engine for Equity
Tony Tjan has spent over 15 years leading MiniLuxe, a purpose-driven beauty brand pioneering clean, ethical, and empowering nail care.
In an industry long associated with toxic fumes, exploitative labor, and narrow definitions of beauty, MiniLuxe is redefining luxury as clean, ethical, and empowering from the inside out.
MiniLuxe has become a case study in how design, technology, and purpose can elevate everyday rituals into meaningful acts of self-care.
- Founded over 15 years ago with the goal of professionalizing nail care
- Pioneering clean, ethical, and empowering nail care
Author's summary: MiniLuxe redefines nail care with a focus on equity and self-care.