In an uneasy economy, food has become a symbol of wealth and status. The type of food one eats, or appears to eat, is now an indicator of making it big.
For 20-somethings, assets are no longer the focus, but rather the food they consume. A $10 matcha or a picture of a perfectly staged bagel can elevate one's social status on Instagram.
Want to be rich? Buy carrots.
Social media has become the ultimate platform for food reviews and recommendations, making it easier to find restaurants and judge people based on their food choices.
Author's summary: Food is the new status symbol.