Heinz Thailand's Spooky Halloween Campaign
Heinz, the world's leading ketchup brand, has launched a new campaign, "Heinzloween: RIP Expired Heinz," in Thailand. The campaign invites consumers to discover the "horror" of expired sauce in their homes.
In reality, Heinz Ketchup, made from 100% real tomatoes with no preservatives, has an expiration date and requires proper storage once opened. Heinz Thailand and Shooting Stellar have combined Halloween's spookiness with a playful twist, transforming the idea of disposing of expired sauce into a metaphorical "exorcising of haunting spirits."
The campaign reinforces Heinz's core brand values: quality, taste, and food safety.
- Heinz Ketchup is made from 100% real tomatoes with no preservatives.
- The campaign aligns with the Halloween festival and resonates with Thai audiences' love for ghost stories.
Author's summary: Heinz Thailand launches a spooky Halloween campaign to raise awareness about expired ketchup.