Beverage NPD: October’s Top Picks
The beverage industry is witnessing significant innovation with trends like sugar reduction and functional drinks.
Key trends include sugar reduction, which can be achieved through various methods, such as smaller pack sizes or new innovations.
Brands are also pushing functionality into new occasions and opportunities.
Sometimes the simplest ideas are the best.
Coca-Cola is introducing a new product, highlighting the company's efforts to innovate and stay on top of trends.
To stay updated on the latest trends, join the Beverage Innovation 2025 webinar on November 6, featuring top tips from brand builders and beverage innovators.
Author's summary: Beverage industry innovates with sugar reduction and functional drinks.