How the Lexus LS Redefined Japanese Luxury Cars
The launch of the LS was not just for a car, but a whole new marque.
By the 1980s, it seemed as though Japan was unstoppable. The nation’s electronics manufacturers were the envy of the business world, and their automobile companies were on a similar rise, tearing into the mainstream with small, innovative, and efficient vehicles that forced Detroit and European carmakers to reconsider long-held notions of what the mass market wanted.
Author summary: Lexus LS redefined Japanese luxury cars.