Boots' Most Integrated Christmas Campaign
Boots is launching its "biggest Christmas yet" with the help of Puss in Boots, bringing magic to the festive season.
The campaign, 'Gift Happily Ever After', focuses on the magic of gifting and in-store experience, highlighting Boots' beauty offering.
Always starting out with a "really core human truth at the centre" of each campaign.
Developed with WPP agency The Pharm, the ad features Puss in Boots finding last-minute gifts for the Snow Queen's Ball at Boots.
According to interim marketing director Laura Gooday, this approach aligns with Boots' ethos.
Author's summary: Boots launches its largest Christmas campaign.