John Lewis's 2025 Christmas campaign focuses on the relationship between a father and son, set to Alison Limerick's 1990 hit 'Where Love Lives'.
The campaign, also titled 'Where Love Lives', features a father discovering a vinyl record of Limerick's track under the Christmas tree, alongside a 2025 version by Labrinth.
The right present can express what words can't.
The ad taps into 90s nostalgia, highlighting the unspoken emotions between a father and son.
Author's summary: John Lewis's Christmas ad features a heartwarming story.