The John Lewis Christmas advert has returned, featuring a memory-laden '90s vinyl in its highly anticipated festive campaign.
The advert focuses on a father and son relationship, a first for the department store, where a surly teenager gives his father a Christmas gift of a favourite track from his youth.
The ad, created by Saatchi & Saatchi, shows the father discovering an unopened present with a yellow sticky note marked 'Dad' with a smiley face.
The teenager seeks to connect with his father by giving him a favourite track from his youth.
The song "Where Love Lives" is set to become a charity single.
Author's summary: John Lewis advert features a father-son bond over '90s vinyl music.