Wanderlust Reader Travel Awards 2025 Winners Announced
Japan, Italy, Buenos Aires, İstanbul, and Albania were the standout winners at the 24th Wanderlust Reader Travel Awards. Dubrovnik received a special recognition for its efforts in tackling the global issue of overtourism.
After 208,000 readers cast a total of 4.8 million votes, the winners were unveiled at a gala event held on 5 November at London’s National Gallery. The ceremony, in partnership with Visit Oman, gathered hundreds of travel industry leaders. It was hosted by presenter, author, and adventurer Simon Reeve, recently seen on British TV in Scandinavia with Simon Reeve.
Key Highlights and Winners
- Japan reclaimed the top spot as Most Desirable Country (World), winning this title for the first time in over ten years.
- Italy kept its title as Most Desirable Country in Europe, maintaining its classic appeal.
- Dubrovnik was honored with a special award for leadership in managing overtourism.
Wanderlust Editor-in-Chief George Kipouros said, “Japan continues to enchant travellers, not only through the well-known icons of Tokyo and Kyoto but through the quieter corners that reveal its soul. From the remote islands of Okinawa and the craft villages of Kanazawa to the mountain sanctuaries of Nagano and the food scene of Fukuoka, travellers are now discovering a deeper, more authentic Japan.”
Event and Ceremony Details
The glitzy ceremony included awards across 22 categories, celebrating destinations, tour operators, and airlines. It highlighted the evolving preferences of travellers and the ongoing efforts within the travel industry to balance popularity with sustainability.
About the Host
Simon Reeve, known for his adventurous travel series, brought his engaging presence to the event, connecting with an audience passionate about global exploration and responsible tourism.
Author’s summary: The 24th Wanderlust Reader Travel Awards spotlighted exceptional destinations and efforts in sustainable tourism, with Japan and Italy leading and Dubrovnik recognized for its overtourism initiatives.