Role Model is the first artist to be featured as PEOPLE's Sexiest Man Alive centerfold. This milestone follows his previous campaign to win Sexiest Musician in the 2024 Readers' Choice Poll, which sparked a year-long feud with the magazine.
On a crisp October morning in Los Angeles, Role Model was seen handing out fliers in a parking lot. Dressed in a sharp black suit instead of his usual casual attire, he was promoting his recent achievement. The flyers read, “Role Model is certified sexy,” celebrating his unique honor as PEOPLE's first Sexiest Man Alive centerfold.
Last year, Tucker Pillsbury, known professionally as Role Model, energetically campaigned to win the title of Sexiest Musician in PEOPLE's Readers’ Choice Poll for 2024. He created T-shirts, billboards, and even enlisted help from Gracie Abrams, an artist he toured with, to boost his chances. Although he ultimately lost the poll to Harry Styles, the loss led to a strained relationship with PEOPLE magazine.
“I’m honored.”
Now, as PEOPLE’s inaugural Sexiest Man Alive centerfold, Role Model’s relationship with the magazine has improved. The earlier tension has eased, signaling a new phase in his public image and career.
Role Model has transformed from a fervent contender and critic of PEOPLE into its first-ever Sexiest Man Alive centerfold, marking a significant personal and professional victory.
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