Lamborghini’s Robots Promote Recycling at Ecomondo 2025
Seven "Super Robots SCART", each over four meters tall, were showcased at Ecomondo 2025. Made from Lamborghini car parts and displayed on the Hera Group’s stand, they symbolize the fusion of design, technology, and recycling.
Purpose and Design
The robots serve a dual purpose: to attract attention and to highlight that industrial performance can be achieved through intelligent waste management.
At Ecomondo 2025, the European trade fair for ecological transition held annually in Rimini, Italy, seven giant robots made from Lamborghini components drew constant interest.
Partnership and Broader Goals
This artistic display is part of a collaboration between Automobili Lamborghini and the Hera Group, emphasizing the importance of the circular economy in Italy's industry.
The partnership is extended through Lamborghini and Herambiente, a Hera Group subsidiary, which has managed the entire cycle of special waste from Lamborghini’s factory since 2022, processing around 3,500 tonnes annually with 80% recovered.
Environmental Strategy
The aim is to reduce waste while achieving full traceability via the RENTRI system and promoting reuse of industrial materials. Lamborghini has maintained carbon neutrality at its site since 2015, despite expanding its production area.
Summary: Lamborghini’s innovative robots, created from car waste, visually demonstrate their commitment to recycling, waste reduction, and sustainable industrial practices.