Wendy's is taking a hard look at its restaurants as it works to improve sales

Wendy's Reviews Underperforming Restaurants to Boost Sales

The fast-food chain Wendy’s is evaluating its weakest locations to reverse a sudden decline in sales. The company is collaborating with franchisees to decide the future of these restaurants.

Plans for Struggling Locations

Wendy’s executives presented several options for underperforming stores, including:

Potential Closures and Impact

Ken Cook, Wendy’s interim CEO, informed analysts that approximately a mid-single-digit percentage of U.S. restaurants might close after the review. With just under 6,000 locations, this could mean shutting down fewer than 300 restaurants.

“When we look at the system today, we have some restaurants that do not elevate the brand and are a drag from a franchisee financial performance perspective,” Cook said. “The goal is to address and fix those restaurants. So in some cases that’s going to mean deploying operational improvements, deploying additional technology or equipment.”

Focus on Brand and Franchisee Performance

The initiative aims to improve service and unit-volume growth by concentrating on higher-performing locations and the operational health of the overall system.

Author’s summary: Wendy’s is actively reviewing weaker restaurants in collaboration with franchisees to improve sales, potentially closing up to 300 stores while focusing on operational and service enhancements.

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Restaurant Business Online Restaurant Business Online — 2025-11-07

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