Nita and Mukesh Ambani praise handcrafted pashmina and zari portrait in age of AI

Nita and Mukesh Ambani Celebrate Handcrafted Art in a Digital Era

On December, at the launch of the Swadesh flagship store in Mumbai, Nita and Mukesh Ambani were honored with a unique handcrafted portrait. The artwork featured exquisite pashmina and zari work, emphasizing the beauty of traditional craftsmanship amidst the rise of artificial intelligence.

Celebration of Tradition

The portrait was meticulously designed using fine pashmina fabric and detailed zari embroidery.
It showcases the revival and appreciation for artisanal skills in the age where digital and AI technologies dominate.

Significance of the Gesture

"The art of handcrafting is an irreplaceable treasure that connects us to our roots," said Nita Ambani during the event.

Mukesh Ambani echoed the sentiment, highlighting the importance of preserving cultural heritage alongside advancing technology.

Event Highlights

Swadesh's flagship store launch marked an important milestone for promoting Indian handicrafts.
The event attracted attention to the synergy between innovation and tradition.

This recognition by prominent figures underlines the enduring value of handcrafted artistry even as AI reshapes creative expression.

Hindustan Times on MSN — 2025-12-07

Nita and Mukesh Ambani Celebrate Handcrafted Art in a Digital Era

Celebration of Tradition

Significance of the Gesture

Event Highlights

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