Mukesh Ambani's telecom company Reliance Jio has rolled out several affordable mobile plans priced below ₹200. These new offers provide unlimited data and free voice calling, aggressively targeting price-conscious customers in India.
This move is expected to shake the market, putting pressure on competitors like Bharti Airtel and Vodafone Idea, who may find it challenging to compete with such low-price, value-packed plans.
By introducing these budget-friendly options, Reliance Jio aims to:
"Reliance Jio’s under ₹200 plans are a game-changer," said telecom analysts, noting the increased tension among market rivals Airtel and Vodafone Idea.
Airtel and Vodafone Idea are reportedly under strain due to Jio’s aggressive pricing, which could disrupt their revenue models and subscriber bases.
Mukesh Ambani’s Reliance Jio has strategically introduced low-cost unlimited data and calling plans under ₹200, compelling rivals Airtel and Vodafone Idea to respond to intensified competition.